Marketing for local service businesses, nationwide
Marketing that shows you which job came from where.
We run your Google Ads, Local Services Ads, SEO and Business Profile. Every lead lands in the SyncShepherd CRM, gets answered in minutes and followed up for months, and shows on one dashboard with its source and what it cost.
Flat monthly rates. No percentage of spend. Every account stays in your name.
● Concrete cutting, WA
● HVAC, Orange County
● Client dashboard, live
● Foundation repair, DFW
● Rigging, Tacoma
Trades we run this for, in most states
HVAC Foundation repair Concrete cutting GPR scanning Rigging Tree care Landscaping Restoration
What the dashboard showed two clients
Live figures. Revenue counts only jobs won from leads the marketing brought in, tracked in the CRM to the close.
From 116 jobs we generated
Home services client, 12 months. 947 leads, 88% booked an appointment, average won job $10,994
Versus the same period last year
$826,502 against $434,888, season-controlled so it isolates the marketing from the weather
New revenue, first 6 months
Foundation repair client, from the day we started. 3.3x return, 8.4x more visitors
The reality
Your marketing is reporting to nobody.
Most contractors do not have a lead problem. They have a measurement problem. Three vendors, three reports, and nobody can say which job came from where.
Leads fell off and the answer is “seasonality”.
Season-controlled numbers exist. Ask for revenue against the same months last year and watch the excuse disappear.
Google shows you. Your site does not close.
A homeowner clicks the ad, lands on a slow page with a dead phone link, and calls the next guy. Fixed before a dollar is spent.
The ad account is in the agency’s name.
So leaving means starting over. Every account we run stays in yours.
The monthly PDF says “impressions”.
Your bank account says otherwise. We report jobs won and what each one cost to get.
We built the dashboard because we were tired of this too.
Results
Real businesses. Real numbers.
Every case below is a client we run today. Floors, not peaks. The figures come straight from their dashboards.
revenue vs. same period last year
Every channel up, and you can see which one did it
Google ads +89%. Local Services Ads +1,276%. Email +961%. Facebook +221%. Measured against the same months last year, so a good season cannot take the credit.
Home services, 12 months, 3.6x return
leads to jobs won
Leads to appointments to jobs won
Every lead we generate is followed to the close. 88% booked an appointment, 116 became jobs, $1.27M in revenue from those jobs. That is the dashboard, not a slide.
Home services, 12 months
of 33 pages indexed in 3 weeks
From invisible to first page
Rigging and machinery moving, Washington. Relaunched site, nothing else. First organic result for the money term in two cities and a citation in Google’s AI Overview, with zero reviews.
Rigging, Tacoma WA
SyncShepherd CRM
The lead is only half the job. The CRM closes it.
Ads and SEO get the phone to ring. The SyncShepherd CRM makes sure nobody is left on read: every call, form and text lands in one inbox, gets an answer in minutes, gets booked, and gets followed up until it becomes a job or says no. Built and customized by us for the trades, and it is the same system that feeds the dashboard.
Missed call, instant text back
A homeowner who cannot reach you calls the next name on the list. The CRM answers first.
Appointments, not phone tag
Estimates land on the calendar from the text thread, with reminders that cut no-shows.
Follow-up that does not quit
Quoted but not booked? Nurture sequences by text and email keep you in front of them until they decide.
Asked at the right moment
Job done, review request sent, Business Profile grows. Automatic.
Lead to estimate to job won
Every opportunity has a stage and a dollar value. That is where the dashboard’s revenue numbers come from.
Your data, your account
Contacts, conversations and history stay in your name. Leave and you keep all of it.
Services
Your goals, our channels.
Google Ads and Local Services Ads
Search campaigns built around cost per closed job, not clicks. Google Guaranteed setup, disputes handled, both budgets tuned together.
● Keyword research and ad copy in your trade’s language
● Daily monitoring, weekly budget tuning
● Cost per closed job on the dashboard
SEO and Google Business Profile
Technical fixes first, then service and city pages that earn the map pack and the organic result. Listing managed weekly, pinned where the trucks are.
● Full external audit before any spend
● City pages chosen from search data
● Reviews, posts and photos handled
Reporting dashboards
Every channel we run, plus the CRM, on one screen. Revenue counted only from leads the marketing brought in, reconciled against spend every month.
● Ads, LSA, GA4, Search Console, Business Profile, Facebook, Yelp, Nextdoor, Ahrefs, CRM
● Closed jobs reconciled against spend monthly
● Updated daily, yours to keep
The SyncShepherd Loop
Audit. Fix. Run. Report.
Nothing gets budget until the leaks are fixed and the tracking is wired. Then every channel reports into the same place.
Audit
A full external audit of your site, listing and tracking. You get the PDF whether or not you hire us.
Fix
Broken forms, dead phone links, missing schema, slow pages, a mis-pinned listing. Fixed first.
Run
Ads, LSA, SEO and your listing managed together by one team, tuned as a set.
Report
Dashboard updates daily. Every lead carries its source. Closed jobs reconciled monthly.
About
A small team that answers its own phone.
SyncShepherd was founded by Mark Randall in Centralia, Washington and Darren Muzzy in Michigan, and works with service businesses across the country from both coasts. Mark built the reporting dashboard, wrote the Enhanced Schema Plugin, and runs the servers and client accounts himself. Every account is handled by one of the founders, not passed to an account manager.
Flat monthly rates. Never a cut of your ad spend.
The price depends on how many markets and campaigns you run. Month to month, and every account stays in your name if you leave.
Start here
Send us the site and the city.
You get a written audit within a week, and a quote only if it makes sense. No contract for the audit. You get the PDF either way.
Local service businesses across the United States. Everything runs remotely.
Mon to Fri, 8:00 am to 5:00 pm PT