Last Updated: April 21, 2026
1. About SyncShepherd Digital Solutions
SyncShepherd Digital Solutions (“SyncShepherd,” “we,” “us,” or “our”) is a digital marketing agency that provides advertising management and performance reporting services to businesses. We specialize in managing Google Ads campaigns and providing detailed ROI analytics for our clients.
2. Information We Collect
2.1 Client Business Information
We collect and process the following types of information from our clients:
- Business contact information: Company name, business address, phone numbers, email addresses
- Account access credentials: Login information for advertising platforms (with explicit permission)
- Campaign performance data: Ad spend, click-through rates, conversion data, and other advertising metrics
- Website analytics data: Traffic sources, user behavior patterns, conversion tracking data
- Financial information: Advertising budgets, billing information for reporting purposes
2.2 Website Visitor Information
When you visit our website (syncshepherd.com), we may collect:
- Automatically collected information: IP address, browser type, device information, pages visited, time spent on site
- Cookies and tracking technologies: We use cookies and similar technologies to improve your browsing experience
- Contact form submissions: Name, email address, company information, and any messages you send us
3. How We Use Your Information
We use the collected information for the following purposes:
- Service delivery: Managing advertising campaigns, creating performance reports, and providing ROI analytics
- Client communication: Responding to inquiries, providing updates on campaign performance, and customer support
- Business operations: Billing, account management, and service improvement
- Legal compliance: Meeting regulatory requirements and protecting our legitimate business interests
4. Third-Party Services and Data Sharing
Important Disclosure: We share client information with third parties to perform advertising management and measurement services on your behalf.
4.1 Google Ads and Analytics
We use Google Ads API and Google Analytics to manage advertising campaigns and track performance. This involves:
- Data access: We access your Google Ads account data through authorized API connections
- Third-party processing: Google processes advertising and website visitor data according to their own privacy policies
- Cross-platform integration: We may combine data from Google Ads, Google Analytics, and other platforms for comprehensive reporting
4.2 Other Third-Party Services
We may also work with the following types of third-party services:
- Analytics platforms: Publytics and similar services for traffic analysis
- Advertising platforms: Local Services Ads (LSA) and other Google advertising products
- Reporting tools: Software platforms that help us create and deliver performance reports
4.3 Data Sharing Limitations
We only share your information when:
- You have explicitly authorized access to your advertising accounts
- It is necessary to provide the services you have requested
- Required by law or to protect our legitimate business interests
- With service providers who are contractually bound to protect your information
5. Advertising and Cookies
5.1 How We Use Advertising Data
We use your advertising data to:
- Monitor and optimize your advertising campaigns across multiple platforms
- Generate performance reports and ROI analytics
- Provide recommendations for campaign improvements
- Track conversion data and attribution across different marketing channels
5.2 Third-Party Advertising
Third-party vendors, including Google, may display SyncShepherd’s own advertisements on websites across the Internet. These vendors may use cookies and device identifiers to serve ads based on your past visits to our website.
5.3 Cookies and Tracking Technologies
We use both first-party cookies (such as Google Analytics cookies) and third-party cookies (such as Google advertising cookies) together to:
- Understand how visitors interact with our website
- Improve our services and user experience
- Measure the effectiveness of our own marketing campaigns
6. How We Protect Your Information
We implement appropriate technical and organizational security measures to protect your information:
- Encryption: Data transmission and storage use industry-standard encryption
- Access controls: Limited access to client data on a need-to-know basis
- Secure systems: Regular security updates and monitoring of our systems
- Staff training: All team members are trained on data privacy and security practices
- Vendor agreements: Third-party service providers are contractually required to protect your data
7. Your Rights and Choices
7.1 Opt-Out Options
You can control how your data is used for advertising purposes:
- Google Ads Settings: Visit Google’s Ads Settings to opt out of personalized advertising
- Google Analytics: Use the Google Analytics Opt-out Browser Add-on
- Network Advertising Initiative: Visit the NAI opt-out page to manage preferences for other ad networks
- Browser settings: You can adjust your cookie preferences through your browser settings
- Mobile devices: Use your device’s advertising settings to limit ad tracking
7.2 Data Subject Rights
Depending on your location, you may have the following rights:
- Access: Request information about what personal data we have about you
- Correction: Ask us to correct inaccurate or incomplete information
- Deletion: Request deletion of your personal data (subject to legal and contractual obligations)
- Portability: Receive your data in a portable format
- Objection: Object to certain processing of your personal data
8. Data Retention
We retain your information for as long as necessary to:
- Provide our services and maintain our client relationship
- Comply with legal and regulatory requirements
- Resolve disputes and enforce our agreements
Client advertising data is typically retained for the duration of our service agreement plus up to 7 years for business and legal purposes. Website visitor data is generally retained for up to 26 months.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. When we transfer data internationally, we ensure appropriate safeguards are in place, including:
- Data processing agreements with third-party service providers
- Compliance with applicable data protection frameworks
- Implementation of technical and organizational security measures
10. Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices, services, or legal requirements. When we make significant changes, we will:
- Update the “Last Updated” date at the top of this policy
- Notify our clients via email if the changes materially affect how we handle their data
- Post the updated policy on our website
11. Contact Information
SyncShepherd Digital Solutions
For privacy-related questions, concerns, or requests, please contact us:
Email: privacy@syncshepherd.com
Business Contact: mark@syncshepherd.com
Website: https://syncshepherd.com
We will respond to privacy-related inquiries within 30 days of receipt.
12. Additional Resources
For more information about how Google handles data when using our services, please visit:
- How Google uses data when you use our partners’ sites or apps
- Google Ads Privacy Policy
- Google Privacy Policy
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This privacy policy complies with applicable data protection laws including GDPR, CCPA, and other regional privacy regulations. It specifically addresses requirements for Google Ads API usage and third-party advertising services.